How to Find Out if Your Direct Response Copywriter is Good
If you want to use the internet to make money, you'll need a site. That web site needs to be well written, most especially if you're hoping it will generate an income. Unless you are an accomplished Direct Response Copywriter yourself, you will want to employ a Direct Response Copywriter to create the text for your site. A good Direct Response Copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Obviously, not all copywriters are effective. Some copywriters are insanely incredibly gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online direct response copywriting is easy. Here is how you can tell the good from the bad.
Does the writer have a website of his or her own? Any Direct Response Copywriter who is interested to write web copy should have a website that contains their writing bio, a resume, a couple of samples and anything else they want to share. If they don't have a site of their own, how are they supposed to assist you with yours? Look at the copy on their website as well. If it is loaded with errors this is a terrible sign.
How well do you respond to the copy on the Direct Response Copywriter's web site? This is more involved than just noting grammar mistakes. Does the website copy induce an emotional response as you go over it? Does it cause you to feel affection for the writer? Does his or her words make you want to go on reading and discover more about person behind the words? Does the copy make you want to jump to hire them immediately? Does website copy make you want to run away? Does website copy make you mad? These are all really vital responses and they merit your attention.
Do a background research on the writer. Search for reviews on unbiased sites and check this site out forums. It's unlikely that you will obtain any bad reviews on the writer's own website. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Pay attention to these reviews. It is a good idea to ask the copywriter to provide you references as well. You should actually get a hold of each reference and get an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to inquire about samples beyond those that are displayed on the web site. This is especially crucial when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing seems like a regurgitated Wikipedia article, you better find another Direct Response Copywriter.
There arelots of ways to determine whether or not a Direct Response Copywriter is worthy of hiring. You should do some homework and discover more about the writer in terms of his or her principles, reputation and personal character.